If Books Could Kill — Podcast Ad Analysis

In 2013, education reformers tried to help poor students the using the best tool at their disposal: The 16th most popular Ted Talk. Special thanks to Marcus Credé! Where to find us: Our PatreonOur…

Peter went on Mike's other show, Maintenance Phase, to revisit a biohacking diet book for the boys. Where to find us: Our PatreonOur merch!Peter's newsletterPeter's other podcast, 5-4Mike's other…

Peter and Michael discuss "Bullshit Jobs" by anarchist anthropologist David Graeber. The result: two professional podcasters debating which jobs are real and which jobs are fake. Where to find us…

It turns out that the key to wealth is buying the right kind of watch, marrying the right kind of wife and being the right kind of white. Where to find us: Our PatreonOur merch!Peter's…

The boys catalog the definitive worst takes of the year, from the pundits who misunderstood our political moment to a guy who wants to have sex with a computer. To hear the rest of the episode…

The boys continue their discussion of Walter Isaacson's "Elon Musk." This is the part where Elon loses his mind. Where to find us: Our PatreonOur merch!Peter's newsletterPeter's other podcast…

A biography that dares to ask: Is a lifetime of worker abuse and narcissism worth it to experience robot butlers? Where to find us: Our PatreonOur merch!Peter's newsletterPeter's other podcast…

How do you tell the entire history of humanity in a single book? Whatever you do, do not open a browser window. Thanks to Dorsa Amir, Duncan Stibbard Hawkes and David Perry for help researching and…

Live like Dale Carnegie, neg like Calvin Coolidge. Where to find us: Our PatreonOur merch!Peter's newsletterPeter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources: Self-help…

Peter and Michael discuss a book that's light on facts and long on sentences. Where to find us: Our PatreonOur merch!Peter's newsletterPeter's other podcast, 5-4Mike's other podcast, Maintenance…

How one comedian's offhand advice launched a decent TV episode, a mediocre book and a terrible movie. Where to find us: Our PatreonOur merch!Peter's newsletterPeter's other podcast, 5-4Mike's other…

Did you know that in the split-second it took you to read the title of this episode, your subconscious already figured out that it was going to be extremely good? Peter and Michael talk about Malcolm…

This is most of the episode but if you want to hear the last 20 minutes, support us on Patreon! https://www.patreon.com/IfBooksPod

Last episode we met two Princeton political scientists who are bad at virology. Today we learn that they are also bad at political science. Where to find us: Peter's newsletterPeter's other podcast…

Two political scientists look back at a deadly pandemic and ask, "could we have done even less?" Where to find us: Peter's newsletterPeter's other podcast, 5-4Mike's other podcast, Maintenance…

By popular demand we are releasing last month's Patreon bonus episode on the main feed! We chart the transformation of the lab leak from an unfounded theory promoted by right-wing cranks to an…

Peter and Michael discuss The Let Them Theory, a self-help guide to seeking bliss through unmitigated complacency. Where to find us: Peter's newsletterPeter's other podcast, 5-4Mike's other podcast…

To hear the rest of the episode, support us on Patreon: https://www.patreon.com/IfBooksPod

Are you a single lady struggling to find love with a man? Don't fret! A twice-divorced game show host who thinks conversation is for women is here to help. Where to find us: Peter's newsletterPeter's…

Who's to blame for the crisis of American masculinity? On the right, politicians tell men that they being oppressed by feminists and must reassert their manhood by supporting an authoritarian regime…

Peter and Michael dissect Jen Sincero's "You are a Badass," a book that answers the question: What if "The Secret" was written in the painful, try-hard style of "The Subtle Art of Not Giving a F*ck"?…

In 2004, historian Thomas Frank proposed a theory about the rightward drift of the white working class. Was he a prescient king whose work presaged the rise of Trump — or a bumbling fool with a…

Peter and Michael discuss the book that launched the phenomenon of New Atheism and asked the question: What if we hated Muslims, but in a secular way? Where to find us: Peter's other podcast…

What should workers do when they get laid off? In 1998 a bleak, asinine bestseller told them to find another whey. Where to find us: Peter's other podcast, 5-4Mike's other podcast, Maintenance…

New York’s favorite criminal is in the news, so here is our episode about his ridiculous life. To hear all of our bonus episodes, support us on Patreon: https://www.patreon.com/IfBooksPod

Is fact-checking a legitimate enterprise? Is America's most famous fact-checker nothing more than a dweeb? Michael and Peter discuss. To hear the rest of the episode, support us on Patreon…

A memoir about parenting very badly and then getting weirdly defensive when anyone asks you about it. Where to find us: Peter's other podcast, 5-4Mike's other podcast, Maintenance PhaseSources…

Is social media to blame for the teen mental health crisis? It's complicated! Thanks to Emily Weinstein, Amy Orben, Andrew Przybylski, Dean Burnett, Michael Mullarkey and Gideon Meyerowitz-Katz for…

To celebrate ("celebrate") Donald Trump choosing JD Vance as his running mate we are re-releasing our "Hillbilly Elegy" episode. Enjoy!

Peter and Michael discuss "The Origins of Woke," a glimpse into the dark aspirations of the Republican Party and the mind of a very unusual man. Where to find us: Peter's other podcast, 5-4Mike's…